BoardGameGeek Redesign

A Passion Project

Goal

I took on redesigning the BoardGameGeek website to better meet the needs of today's gamers. The goal is to create a user-friendly design that's more focused, enticing, and intuitive.

Scope

For this project, I took on everything from IA to wireframing to final UI and coding with HTML5 & CSS3.

  • Desktop
  • Mobile

Challenges

  • A lot of content to sift through
  • No access to actual data
  • 3-week timeline for all work to be completed

Current Design

BoardGameGeek Current Design
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Approach

I began by looking at the current experience of the website and found:

  • Multiple paths to the same destination
  • Content overload
  • Lack of design consistency
  • Too much copy
  • Non-compliant design

After interviewing friends and doing research, I had a better understanding of user's needs — they wanted a forum where they can share/browse content which also has a way to get the games they want.

The new design presents a more traditional e-commerce experience, layered with user-generated content. This sets up some pretty intuitive navigation patterns and provides lots of opportunities to inject UGC. I edited down the navigation paths which open up as users start to dig into each section. This helps maintain focus and clean up a lot of the clutter from the original designs. The UI features rich imagery, cleaned up fonts and pops of color to distinguish the different sections of the site.

BoardGameGeek Navigation
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BoardGameGeek Home Page
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BoardGameGeek Browse
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BoardGameGeek PDP
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BoardGameGeek Trade Laninding Pg
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