Principal Product Designer
Sep 2022 - Jan 2023

• Planned and conducted qualitative and quantitative UX research for Internal Tools team — illuminating pain points for Buying Team when selecting new styles.
• Influenced Q3 Product roadmap through delivery of highlight reels, data analysis, and research report.
• Established team's UX research repo in Dovetail — file structure, taxonomies, guides, etc.

Sr UX Designer - Hospitality
Feb 2019 - Sep 2022

Helping restaurants succeed through user-centric, collaborative design — from research and discovery to prototyping.

• POS App (Tablet, Handheld Device, Mobile App)
• Restaurant Management Solutions (Insights & Analytics, Labor Management, Menu Management)
• Online Ordering
• Research Repository buildout

Contract UX Designer
Jan 2022 - Present

• Created all UX & UI for successful, on-time launch of new Canadian website — prototypes, UX copy, design system components, and eng. handoff docs.
• Simplified accessing key insights for the team by building a UX Research repo in Airtable to house learnings from competitive analysis, market research, and user interviews.

Sr. Product Design Manager
Apr 2012 - Apr 2018

• Formed and managed a team of designers, researchers, and content strategists to efficiently tackle and influence our extensive roadmap.
• Led design across a diverse range of products including: Wedding Registry, Sales & Promotions, Lifestyle Brands (AllModern, Birch Lane, Perigold, Joss & Main), and Acquisition & Retention Marketing.
• Launched newly-designed Wayfair Registry on time, increasing active users by 25,000 in first 5 months.

Sr. Internet Marketing Specialist
Dec 2006 - Apr 2012

• Primary designer and developer across a variety of digital projects for Mohegan Sun, sister sites, and other event-based experiences.
• Designed web assets for display ads, social media, and email.
• Coordinated and launched large-scale marketing email campaigns.

Web & Graphic Designer
Jun 2005 - Present

Network with local artists, restaurants and businesses. Work with them to provide innovative solutions to their unique problems through a variety of channels including:

• Print Collateral
• Identity Design
• Information Graphics
• Web Design & Development

Web & Graphic Designer
Jun 2005 - Dec 2006

Worked in a small creative team on a variety of print and digital design projects with a wide range of clients in corporate, educational, retail, hospitality, and non-profit sectors. Strong experience in UI/UX design, front-end dev, print production, and iconography.