Designer, Developer, Manager. Designer, Developer, Manager.
About Adam

Hi there!

I'm a fun, thoughtful, and compassionate designer who enjoys problem solving. Growing up, I always loved puzzles and drawing. It seems like destiny that I would end up where I am now — a product designer pursuing computer programming. I strive to push myself and continue learning, which is why I decided to go back to school and learn about software engineering.

Things I Love

  • Everything cat
  • Cooking Sunday dinners
  • Board Games & Puzzles
  • Zelda
  • Vacuuming
  • Cinco de Mayo
  • Game of Thrones

Let's Chat

I'd love to hear from you about any projects or opportunities you have!

Email: adam@adamsimonelli.com

Email Me

Design Portfolio

Wayfair Wedding Registry

Launching Wayfair's Wedding Registry to a new audience with strict deadlines and a blank slate.

View Project
AllModern Design System

AllModern Design System

Redesigning AllModern's visual design system to elevate UI and align with rebranding.

View Project
Wayfair Sales Exploration

Sales & Promotions Exploration

Rethinking Wayfair's portfolio of sales and promotions and how to navigate them.

View Project
Low-Intent Modal Redesign

Low-Intent Modal Redesign

Designing a multi-variant test for one of Wayfair's most visible features.

View Project
BoardGameGeek Redesign

BoardGameGeek Redesign

A passion project redesigning and coding the board game go-to.

View Project

Working With Me

“I consider myself very lucky to have had Adam as my manager and design leader during my 2.5 years at Wayfair. He was not only passionate about Wayfair's mission, but also in his employees' professional growth.

Adam effortlessly manages and delegates multiple projects at any given time, all with a positive and inspiring attitude. He empowers his team to solve complex problems and make decisions, he listens and provides thoughtful and actionable feedback, and leaves his ego at the door. His way of leading instills a sense of ownership, confidence and positivity.

Adam's guidance and knowledge holds a great impact on the professional I am today. I am so so thankful to have had him as a leader - any team would be lucky to have him.”

Christina Foster

Product Designer / Direct Report
Wayfair

“I feel very fortunate to have worked closely with Adam on the launch of the Wayfair wedding registry.

Adam is a talented designer who is always pushing his team to put themselves in the shoes of our couples. His design vision and communication skills were integral in convincing a top design-focused supplier to partner with Wayfair — a partnership that is critical to the registry’s long term success.

Above all, Adam is a fantastic manager and teammate – he is hard working, a great listener, and he puts the needs of the others on his team above himself. Despite having a lot of responsibility, he always made time to coach and mentor his team which resulted in a team with fantastic camaraderie.”